Are you trying your hand on copywriting? If you do not happen to be a sales writer but would want to learn how to come up with content that converts, then kudos to you. Everybody wants content that sells, but not everyone is willing to try to write on their own.
So how do you come up with such compelling sales copies when you’re not a professional sales writer? Here are 4 solid fixes that you should definitely use:
- Focus on clarity.
A lot of copywriters think that readers are easily captivated by big words and complex ideas. Indeed, these things get their attention, but not for the long term. This is because readers look for ideas that they can easily understand, and stories that they can immediately relate to. In essence, they value clarity.
When writing a sales pitch or even a blog post, it is downright important that you focus on clarity. Keep your ideas simple and easy to read. This way, you can lay down your ideas in a manner that your readers can appreciate at first glance and will enjoy reading about until the end.
- Practice on varying sentence length.
There are times when you need to explain an idea via a long sentence. There are also instances when you just have to keep your statement short. In this light, you may want to practice writing sentences where your ideas fit just right.
A rule of thumb here is balance. You can write a longer sentence to further elaborate your thoughts, so long as you stick to your main idea. Meanwhile, when you want to capture your reader’s focus, then use sentences that are short but packed with your key statement.
- Less with the extra baggage.
Sometimes it pays to be fluffy with your words. However, it’s not always the same case when it comes to copywriting. This is because in copywriting, you have to be clear and direct-to-the-point with your ideas. You are leading your readers to a specific destination, and that is to your sign-up or purchase page.
Therefore, it helps if you reduce the extra descriptions and examples, especially when they only confuse your reader. Stick to a single but meaty description that allows them to see the picture you are painting in your write-up.
- Learn how to use verbs.
When creating a scenario in your sales copy, you need to make your readers see that your story is moving towards a particular end goal. Hence, you need to describe your pitch with action words.
Using strong verbs not only brings your statements to life; they also move your readers. Your audience would feel like they’re in the story itself, and by following its actions they can reach their intended desires –which can only be unlocked if they say yes to your call-to-action.
In a nutshell
Copywriting requires a lot of things. This includes the knowledge of both the product you are selling and the people you are selling it to, but more importantly, an approach that leads them to say yes to your offer by the end of your write-up.