Some of the best social media platforms for business, like Facebook and Instagram, have become essential tools in the modern marketer’s toolbox. More and more consumers are using these channels to find new companies and engage with their favorite brands. However, most companies can’t be everywhere at once, especially small businesses with tight marketing budgets. That’s why it’s vital for businesses to be strategic about which social media platforms they work to build a presence.
The key to successful social media marketing in the new year will be choosing the best social media platform for your business. This is based on a number of factors, including the type of business you have, what audience you are trying to reach, your specific goals, and much more.
Below, we’ve put together a quick and simple guide to choosing the best social media for business in the new year.
Facebook is one of the best social media platforms for businesses to use to reach their target market – whatever that audience may be. With nearly 2 million monthly active users, Facebook is the world’s largest social media platform with the most diverse audience.
When it comes to age, users of all ages are logging onto Facebook, with the largest demographic being those aged 25 – 34. The graph below shows the distribution of users on Facebook by age:
Graph courtesy of Statista
If your business is marketing to teens, ages 13-17, you may find that less of your audience is spending time on Facebook. However, if you are focusing on age groups 18 or older, you will find that Facebook is a worthwhile investment for your company.
There is a pretty even balance of genders on Facebook. About 76% of all female and 66% of male U.S. internet users are on Facebook. This means that whether you are targeting females, males, or both genders, you should be able to find an audience on this social media platform.
Income and education demographics can also be useful when choosing the right social media platform for your business. About 72% of online users that have incomes of over $75,000 spend their time on Facebook. While 74% of Facebook users have completed some form of higher education. This shows that consumers on Facebook are both educated and have money to spend, making it a great place for any business that is trying to attract these types of users.
Best Features for Your Business
In addition to providing you the ability to connect with a great number of people from diverse backgrounds, there are a few unique features that Facebook can offer your business. What makes Facebook one of the best social media platforms for business is its targeted digital advertising platform. With Facebook ads, you are able to target those who are most likely willing and ready to purchase your products or services. This ensures that your business gets your ad content in front of the right users at the right time.
Another reason why Facebook is one of the best social media platforms for business is their ecommerce integrations. Facebook makes it easy for users to purchase from your company through the social media platform. Making a purchase is as easy as clicking one button. Now that Facebook has allowed brands to interact with customers through Facebook messenger, you can also provide shipping updates and other order notifications through the Facebook platform as well.
Here you can see just how easy it is for users to shop on Facebook, save items they are interested in, and head straight to the company’s website to make a final purchase.
Owned by Facebook, Instagram is another popular channel that promises to be one of the best social media platforms for business in 2018. Instagram has more than 700 million active users who log onto the app to enjoy photos and video posts from their friends, family, and yes, even brands. In fact, according to BrandWatch, 50% of users follow brands on Instagram.
To determine if Instagram will be one of the best social media platforms for your business, let’s look at the demographics. Here is an easy-to-read breakdown of Instagram users:
As you can see from the chart, Instagram’s audience skews a little younger than some of the other social media platforms with 53% of people ages 18 to 29 on Instagram. This makes Instagram a great channel for businesses that are aiming to reach an audience that’s 30 or younger. There are also more female users than male users, making this a great channel for brands that are targeting female consumers.
You’ll notice that 31% of users have “some college” experience and 28% of Instagrammers make less than $30,000 a year. This is most likely due to the large portion of younger users logging into the channel each day. However, as you can see from the chart above, there is a somewhat even spread across income ranges and educational background, suggesting that you can still reach more diverse audiences beyond younger consumers.
Best Features for Your Business
Instagram’s unique social media platform can provide some powerful benefits for your business. One of the best benefits of Instagram is that it allows you to tell your brand’s story with unique and engaging visual content. Unlike other social media platforms, Instagram is focused on visuals, both images and video. No matter what industry your company is in, you can use Instagram to showcase your products and tell your brand story in a way that’s visually appealing.
One interesting feature that can be useful in social media marketing in 2018 is Instagram stories. With Instagram stories, you can take live video and share it with all of your followers. With this feature, you can easily provide behind-the-scenes footage of your business and share important news and updates with your followers.
Like Facebook, Instagram also allows you to message users directly. This can be a great tool for customer service. For instance, if a consumer finds you on Instagram and has a question about your products or services, they no longer have to navigate to your website or pick up the phone to ask. Instead, they can direct message you through Instagram, which allows you to answer questions and address concerns instantly. If this excites you, Instagram may be your best social media platform for business.
With an average of about 328 million active Twitter users worldwide, this channel is yet another one of the best social media platforms for your 2018 social media marketing strategy. As one of the top 10 websites in the United States, Twitter is the go-to place for the latest news and trends on a variety of topics. This makes it an excellent channel for sharing brand updates and being a part of the online conversation surrounding your industry.
24% of men and 25% of women use Twitter. This makes it a viable option for brands that target male consumers, female consumers, or both. The audience on Twitter also tends to be a bit younger with 36% of users between the ages of 18 to 29. However, as you can see from the infographic below, there are also a good amount of Twitter users in older age groups as well, which means that the channel can be valuable for brands targeting a wide range of customers in terms of age.